Short form content has proven itself to be the quickest and most effective way of reaching new potential fans, customers, and connections at scale.
Since offering short form content strategy and creation services to my clients, the results have been explosive.
Take a look below at past results and case studies.
Jesse Michels
American Alchemy, 92k subscribers
When Jesse approached me to take over his short-form content strategy, the two most important factors were volume and quality.
The strategy was simple: I would be repurposing his existing long-form, docustyle videos into viral, value-packed shorts.
Over the span of 60 days we unleashed a firestorm of short-form content, posting 1-3 times per day on both YouTube and TikTok.
With the volume factor being taken care of, the only question left was how was the quality?
Over time, the answer to that became quite apparent.
Since the time of writing this, Jesse’s shorts have generated over 6,650,000 views.
YouTube being the main driver of views, bringing in 4,550,000, and TikTok bringing in 2,100,000 views.
Okay, cool. Getting a lot of views is great, but what’s the end result?
Over 10,500 subscribers gained from shorts alone.
The best part about it all? We didn’t spend a single. second. recording any shorts-related content.
This was all from simply repurposing Jesse’s already-existing long-form content.
Since beginning our short-form content firestorm until the time of writing this, Jesse’s channel has gotten 1,459,896 views on his long-form content.
That means by leveraging short form content,
